Corporate identity for a new-comer company that recently established in 2012. Move in pastry industry and focused on producing home baked cat-tongue cookies. In a word, this well born company has the concern to produce the finest quality of the product with the well marketed system. Collect all the notable images that needed to represent the product such as vintage look with a modern interpretation on layout design and the colors.

Photographing a professional dancer named Juliet Magdalena, an artist that has been starting her debut on 2005. Using varying visual style following on her variety style of dancing for represent the character. Based on her existence on dancing that already noted as she take part on many big event and popular advertisement in Jakarta, this book was designed and photographed to showcasing her performance, as an individual.

Campaign visual set for “Anticipating Coronary Heart Disease Among College Student” named Heart Your Heart campaign. This is the final project in last semester on college. The campaign has a purpose to convey the message to college students how dangerous and how capable this disease can strike in their social circle. Using 4 steps of marketing strategy such as awareness, knowledge, attitude and behaviour, approaching them with sympathetic kind of communication and a little satirical humor.

Applying bold and geometrical visual style with muted tone related to the visual trend and the disease itself. Executed using photography as a media in order to show the target how close and how real they are in this situation. Along with the existing visual trend, this project created an innovation on its visual approach by using stereoscopic 3D effect on poster, brochure and other media application.

So this was an sort of interactive campaign, where people can see the message with interest.

Case: College Project

My daily stuff.

"What Happened To Our Indonesian Children" poster sponsored by DEPDIKNAS to offend one of the biggest issue on Indonesia, education.

Case: College Project

P.Y.T S/S '12 COLLECTION: PLAY/WORK

Celebrating bold, fearless, and independent woman, Pretty Young Things present a collection that inspired by them. Offering a new look for independent woman to take her look to the next level. They are taking different choice colours of Spring/Summer 2012.Clear, base colours, and bold print. Honey and sandstone offer a neutral break from the colour festivities of S/S 2012.Sugary shades on sweet pastels pieces are the order of this collection.

A corporate identity prototype for a bistro named Meat & Grill Eatery. The project is especially personal and not yet published. As well as the branding name, Meat & Grill Eatery is an interpretation from “Meet & Greet”, which mean it’s the place for people who want to enjoying both of their foods and their time with others in one place. The logo is simple and clean yet it took the vintage feel into the branding identity, reflects the traditional style of the meat shop and bistro.

Poster for the opening of art & tourism faculty in Maranatha Christian University, Bandung, Indonesia.

Recreate a brand image for Tina Ja Salon, a beauty salon established from 2002 located in Bogor. This branding project collects all of the notable images that didn’t appear to be in its place on the previous work. Bring out the beautifulness and the edginess from its form in order that it will be able to represent its identity, so people should be able to respond it well.

P.Y.T PRE-FALL '12 COLLECTION: NEAT & NATTY

Summer may as well call it quits, because we've moved onto Fall. Ending Summer with reminding the flower pattern and welcoming Fall with layering and the return to dark colours. Inspired by Japanese neat style and Monocle Magazine, Pretty Young Things want to pull off the neat and natty this Fall. They're playing with lots of fabrics. Embroidery, knitting, knot detailed and textured top and bottom will be the highlights of this collections.

01-01-2012 is oh-so-damn-good.

Featured on Tikalika Art Gallery, Bandung, Indonesia 2009.

"...I wanna turn the whole thing upside down
I'll find the things they say just can't be found
I'll share this love I find with everyone
We'll sing and dance to Mother Nature's song
This world keeps spinning and there's no time to waste
Will it all keep spinning and spinning round and round.."

*Jack Johnson - Upside down.

Blackberry ad campaign for its participation in Go Green activity.

Adidas promotion poster. 'Kostenlos' means 'Free', it tells if you buy one pair of any Adidas Superstar you will get a pair of Adidas Holcombe Mid Wheat x David Beckham for free.

Case: College Project

3D letters done using Blender.

Child abuse campaign.